A Convergent TV Platform Built For Agencies

Structured scales DTC and Shopify brands on paid social and search. CTV is the channel where the next growth lever is.

Structured runs performance media for DTC and e-commerce brands -- paid social, search, and creative. The funnel is built for measurement. CTV is the channel that extends that funnel to a new audience pool. Tatari adds direct CTV buying at $10-13 CPM with attribution connecting every airing to purchases, site visits, and add-to-cart activity the morning after.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → DTC brands scale on paid social until CPMs rise and audiences saturate. CTV reaches new audiences at scale -- and Tatari measures the downstream purchases and site visits those airings drive, the same morning they air.
  • → CTV through programmatic runs $25-30. Tatari buys direct at $10-13. For a DTC brand optimizing for ROAS, the CPM difference is more reach for the same budget -- which means more conversion data to optimize against.
  • → Structured keeps DTC and paid media strategy. Tatari adds CTV as a performance channel with attribution that works alongside the existing digital stack. One test client -- prove TV ROAS contribution, then extend across the roster.
What Makes Tatari Different?
Buy CTV direct. Skip the DSP. Measure to the order.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Tatari measures real outcomes -- purchases, add-to-cart activity, site visits -- not impressions. For Structured's DTC clients, that means e-commerce conversions tied to the specific CTV spot that aired. The same ROAS accountability Jake's team delivers on paid social, now applied to TV.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No DSP, no SSP, no exchange markup. The same CTV inventory running at $25-30 programmatically runs at $10-13 through Tatari. For DTC brands optimizing for CAC, that CPM difference is real.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Build CTV media plans in one platform. Tatari handles inventory, buying, and optimization. Structured keeps DTC strategy and client ownership. No TV buyer hire required.

See our media buying tools for TV
Measurement

Every airing reports next morning: network, daypart, creative, and the conversion it drove. Purchases, site visits, add-to-cart activity. Same accountability Structured delivers on paid social, now on TV.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The agencies that add TV measurement keep accounts and grow them. Adding CTV capability is the move that keeps Structured Agency's clients from looking elsewhere as they scale.
New revenue
A full TV service line
Hoka already runs CTV through a separate agency. When Structured Agency can offer CTV alongside its existing channels, clients don't need another vendor for TV. One agency for performance media -- digital and CTV.
Premium access
Inventory beyond programmatic
One pilot client. Prove the model. Then one MSA covers the full Structured Agency roster -- not a separate negotiation per campaign.
Next step for Jake
See what a first CTV campaign looks like for a Structured Agency client -- built, bought, and measured in one platform.

Tatari will map what a first CTV campaign looks like for one Structured Agency client -- media plan, CPMs, and what attribution shows in the dashboard the morning after the first spot airs.

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